Product Definition

Defining the destination means establishing the product's core value proposition and the specific problem it solves, not merely selecting a feature set. Without a clear destination, all subsequent planning is arbitrary and the team has no…

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Defining the destination means establishing the product's core value proposition and the specific problem it solves, not merely selecting a feature set. Without a clear destination, all subsequent planning is arbitrary and the team has no basis for making tradeoffs. Without a roadmap, teams may prepare for one kind of project while actually building another, creating a silent divergence that becomes a crisis.